Friday, 1 July 2011

Final Logo Family

After deciding on the font i wanted to use, i then needed to make each stations logo unique and different but at the same time show the family relation. I decided having the font the same and everything else different would be my best option. I also decided the fonts would be the same size. The uses of colour were vital as i wanted to keep the logos easy to look at and inviting appealing to my audiences, the use of yellow in the VIP logo goes well as this colour is commonly known to show a VIP, or gold. Also the use of the rope shows the high level of importance.
With the Pulse logo i wanted to do a similar thing once again making it easy to look at and similar to the others. The use of an actual pulse used commonly in hospitals allowing the audiences to recognise what is intended. The main idea for the logos was the be stero-typically known making the audience familiar with the logos and similarly the objects.
Finally with mixx we wanted to show a bright young happy, yet energetic feel using the colour blue which could represent freshness or happiness, we also used hands blending in with the logo to show an almost rave/ dance/ party effect furthermore going with the idea of a young life. Which also goes well with the audience and the type of music used on this station. Each logo was made specifically to attract their audience and work well with the genre of music with each station.
After realising how i wanted my fonts to look i look at beggining to create them, i started by visiting dafont.com which is where i found my first idea for a font, however after more research into fonts i decided to change and go with the font i finally used with my logos. I then decided on my colours which would work well with my genres and target audience. After creating i then edited on photoshop a slight drop shadow, i then added a red carpet barrier which went well with he vip effect. i then resized my image and added it over the vip font changing the transparency at the same time. After creating VIP i went onto pulse which was using the same font, i then created a zig zag on photoshop which i cropped and erased to create a pulse effect, once again cropped the picture to size and resized the images. Finally using the same font i created mixx however using hand which had to be edited as there was a background on the image, i then had to use the eraser tool to remove this i then similarly resized and cropped the picture so it was over the image. I then finally added to the brightness on all images making them look more fresh and now.

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