Synopsis of Advert Ideas

My overall aim is to show potential pupils the options we have available to sixth form students but more specifically drama. Idea 1- My first idea involves a montage effect aiming to the audience of the pupils, our message is to show the happy, fun times pupils at Glenthorne have at times, also showing the differences we as a sixth form offer. The audience therefore perfect as we feel potential pupils will enjoy watching an upbeat advert which shows of our accademy well. As said before it is an advert which would use pictures which then turn into short clips, which will tell our audience why they should come to the sixth form. The comical, fun style of the advert will make our audience want to come to the sixth form. Idea 2- The message of my second idea will be to give facts, figures and an idea that the school is the best around with the right equipment and studios to give their children the education they need. Which is why furthermore we are aiming at the parents asking them too think about bringing their children to Glenthornes accademy. The dramatic style also pulling on the parents heart strings showing the happiness our students have because of the school. The idea is a interview where i would of interviewed pupils, teachers, sixth formers, drama students so the audience then realise the opinions of the actual students. Idea 3- The final idea i would possibly use involves the idea of a film with use of shots of the studios and the equipment almost pictures of things around the school while a voiceover tells the information, leaving the audience to watch what the school offers while hearing over the top. This aimed at parents and pupils as they would both be interested in what the school has the offer, which is why the message behind this advert is to show a calm and safe school environment which parents would like their children to attend. The use of factual and dramatic styles furthermore making the audience /parents feel like the school is very firm but reliable.

This is some merchandise i have created which shows the logo Mixx as a Polo shirt which people could buy bringing in more revenue. It also shows some cups which have VIP logo on them, because it is on a cup and a polo the best file format to use would possibly be JPEG due to the quality i am looking for on the pictures. However if i was putting my logo on a billboard i would use the file format Vector because of the use of mass and it is the best possible for blur which is something you wouldn't want when maximizing the image however if one of the logos was going on the magazine the file format i would use would be PDF due to its small file size and the ease to share, if when creating a website we wanted to use a logo we could use GIF due to the ease we can create animation graphics with this format, finally if creating a letterhead which would need to be sent in an email JPEG would be the most useful due to the ease and size of the format.

Evaluation

My Logos-After creating all of my logos and receiving peer evaluation i am happy with the feedback i have received and feel the work i have created has been successful. I feel that my logos where correct for the type of genre and target audience i was aiming at, i feel the colours and font i used looked good and effective. If i however was creating these logos again i would consider more editing after the creation, including effects and use of possible shapes to make the logos more unique and stand out more. The initial steps to creating my logos where the most challenging due to the amount of research that was undertook in finding the font and thinking about the genre and target audience i was looking targeting, i feel after finding this the creation of my logos was smooth and fairly straight forward; i feel i left myself enough time to complete the task to a standard i am happy with.

Mixx-Mixx was harder for me to make out of all the logos, i had to remove the background on the hands leaving only the hands, i also had to make it transparent to fit over the font, this therefore after creating it i felt most happy about due to the editing i had to do on it. Mixx was aimed at both male and females, the station would play up and coming artists whom are 16 -30 , its competitors are kiss and absolute radio, and i feel the logos fit in perfectly with the type of station it is used for. I think this is the best logo i created due to the outcome but also the work i put into this particular logo.

Pulse-Pulse was made to be aimed at classic pop, 70s to 90s, pulse represents old school music, it is aimed at 20 year olds and onwards due to the genre of music. Its competitors are heart or magic, i feel the logo i created fits well with all this due to the picture i used too put over my image. Within this i had to create the lines on photoshop and also edit the image so it was the correct size as i had to with all images.

Vip- my idea behind the VIP logo would be a new, fresh and elegant logo. It would seem to be a hip and high class feel to the logo with use of a yellow/gold font colour and the use of the actual image of the logo with use of a red carpet barrier to back up the VIP idea of the logo. The target audience was from 16 to around 30 if i was looking widely, the radio would play songs which are hits and very mainstream. I feel this logo was effect and looked great, it demonstrated the ideas i wanted it too.