This is some merchandise i have created which shows the logo Mixx as a Polo shirt which people could buy bringing in more revenue. It also shows some cups which have VIP logo on them, because it is on a cup and a polo the best file format to use would possibly be JPEG due to the quality i am looking for on the pictures. However if i was putting my logo on a billboard i would use the file format Vector because of the use of mass and it is the best possible for blur which is something you wouldn't want when maximizing the image however if one of the logos was going on the magazine the file format i would use would be PDF due to its small file size and the ease to share, if when creating a website we wanted to use a logo we could use GIF due to the ease we can create animation graphics with this format, finally if creating a letterhead which would need to be sent in an email JPEG would be the most useful due to the ease and size of the format.