Evaluation

My Logos-After creating all of my logos and receiving peer evaluation i am happy with the feedback i have received and feel the work i have created has been successful. I feel that my logos where correct for the type of genre and target audience i was aiming at, i feel the colours and font i used looked good and effective. If i however was creating these logos again i would consider more editing after the creation, including effects and use of possible shapes to make the logos more unique and stand out more. The initial steps to creating my logos where the most challenging due to the amount of research that was undertook in finding the font and thinking about the genre and target audience i was looking targeting, i feel after finding this the creation of my logos was smooth and fairly straight forward; i feel i left myself enough time to complete the task to a standard i am happy with.

Mixx-Mixx was harder for me to make out of all the logos, i had to remove the background on the hands leaving only the hands, i also had to make it transparent to fit over the font, this therefore after creating it i felt most happy about due to the editing i had to do on it. Mixx was aimed at both male and females, the station would play up and coming artists whom are 16 -30 , its competitors are kiss and absolute radio, and i feel the logos fit in perfectly with the type of station it is used for. I think this is the best logo i created due to the outcome but also the work i put into this particular logo.

Pulse-Pulse was made to be aimed at classic pop, 70s to 90s, pulse represents old school music, it is aimed at 20 year olds and onwards due to the genre of music. Its competitors are heart or magic, i feel the logo i created fits well with all this due to the picture i used too put over my image. Within this i had to create the lines on photoshop and also edit the image so it was the correct size as i had to with all images.

Vip- my idea behind the VIP logo would be a new, fresh and elegant logo. It would seem to be a hip and high class feel to the logo with use of a yellow/gold font colour and the use of the actual image of the logo with use of a red carpet barrier to back up the VIP idea of the logo. The target audience was from 16 to around 30 if i was looking widely, the radio would play songs which are hits and very mainstream. I feel this logo was effect and looked great, it demonstrated the ideas i wanted it too.